Let's join forces to expand the tabletop wargaming community
Miniheim is your warband of growth-focused digital marketers and business coaches, dedicated to bringing the joy of wargaming to more hobbyists. Together, we’re building a larger, more vibrant community, one creator, sculptor, builder, painter, or gamer at a time.
Why we exist
For the love of wargaming and the community it unites
Miniheim was founded with a single, shared purpose: to welcome more people into the world of tabletop wargaming.
We believe in the magic of the tabletop—the stories, strategies, and friendships it forges, and the creativity it unleashes. We know that innovative businesses play a crucial role in bringing this magic to life for more people.
Our mission isn’t just about growth; it’s about building a thriving community. This journey is one we’re honored to take with you. By supporting each other, we can create something greater than business—a world where wargamers everywhere feel at home.
Our team brings a rare blend of experience and enthusiasm.
With decades spent scaling tech companies amid fierce competition, we’ve learned what it takes to grow brands strategically and sustainably. Now, we’re applying that expertise to a mission that truly matters to us: expanding the world of tabletop wargaming.
We’re here to help you level up, offering insights, strategies, and resources to connect your vision with more hobbyists. This is a journey we’re deeply committed to because, like you, we believe in the power of wargaming to inspire, connect, and bring joy to more people.
What we bring to the table(top)
A unit of growth veterans, trained to scale with sustainability in mind
Cultural differences
New languages
Different tactics
Team resources
How we work best together
Empowering your expertise with battle-tested growth strategies
Think of us as an extension of your team—dedicated partners working shoulder-to-shoulder to build meaningful connections, drive engagement, and bring more players, painters, and sculptors into the hobby we love.
Our role is to amplify your impact through strategic, data-driven digital growth, utilizing cutting-edge automation and AI. We bring the tools and expertise needed to expand your reach and strengthen those bonds, generating increased revenue and growth as a result.
Together, we’ll build on your hard work, care, and attention to engineer growth that’s both sustained and meaningful.
Reliable Partners
What you can expect from the Miniheim Team
Dedicated account manager for each account
Local experts in the US and EU
Clear and concise reporting
At Miniheim, we’re used to achieving results by working smarter. We know what it’s like to work with minimal resources, navigating constraints while driving growth.
We draw upon decades of high-growth tech experience to set you up for scalable, sustainable success. By implementing comprehensive tracking systems and automated workflows, combined with AI-driven capabilities, we ensure every tactic aligns for growth at scale.
With a focus on flexible, long-term strategies, Miniheim’s approach equips your wargaming brand to expand smoothly and effectively, preparing you to make a lasting impact in the community.
Building for scale
Processes and strategies to engineer lasting success
The cutting-edge tactics we use to
build sustainable growth
Build organic visibility
Wargamers are always on the hunt for new content and experiences. With robust SEO strategies, we help increase organic traffic to your website, giving hobbyists a better chance to discover your brand.
Enhance website experiences
By optimizing your website funnel with A/B testing and conversion rate improvements, we ensure visitors have a smooth experience that transforms curiosity into commitment.
Run ads that connect
Using expertise in paid search, display, and social ads, we leverage community insights to generate interest that truly matters, driving sales at an optimized cost-per-acquisition.
Create effective content
Good content doesn’t just inform; it connects. Each piece resonates with the community, reaching players across trusted platforms and serving strategic goals for your brand.
User-friendly websites
A player’s first visit to your site is an opportunity to build trust. We enhance WordPress, Shopify, and other CMS-based sites to deliver fast, seamless experiences, ensuring visitors feel welcomed from the moment they land on your page.
Landing pages that work
The best landing pages are as immersive as the games we love. We build visually engaging, strategically targeted pages optimized for conversion, turning interest into action.
Craft visuals that inspire
Wargaming is a visual world, and our creative assets are designed to capture attention and inspire engagement. From captivating banners to detailed product visuals, we support your campaigns with graphics that enhance immersion.
Email automation
Our email strategies guide hobbyists through their journey with sequences that spark curiosity, share insights, and deepen connections to wargaming and your brand. With email automation, your messages reach the right players at the right time.
Let's grow the tabletop wargaming community together
We’re committed to supporting wargaming businesses that want to expand the community. Let’s work side-by-side to bring more players into the fold, one game at a time.