Growth partners for innovative brands across tabletop, miniatures & RPG

Our mission is to make the hobbies we love stronger and more welcoming for generations to come by taking growth techniques from the tech industry and applying them to the tabletop, miniatures and RPG space

Video: Oleg Gamulinski

Why we exist

For the love of the hobby and the community it unites

Miniheim exists to welcome more people into real-world, shared experiences.

We believe in the power of hands-on hobbies: the creativity, strategy, and camaraderie that spark when people gather to paint, build, write, or play. That’s good for people – and good for communities.

Creators, founders, and brands make this possible. They turn ideas into games, miniatures, stories, and spaces where belonging grows. Our mission isn’t only scale; it’s to strengthen a more welcoming, inclusive culture of play.

We’re honored to build it with you. By backing each other, we can grow a thriving hobby where more people connect, create, and feel at home.

We blend hard-won experience with genuine enthusiasm for the hobby. After decades growing tech brands, we know how to scale with discipline – prioritizing unit economics, community health, and long-term brand value over quick wins.

Now we’re applying that know-how where it matters to us: expanding tabletop, miniatures, and RPG. We help you level up with pragmatic strategy, clear positioning, repeatable growth systems, and the right resources to reach more hobbyists – without burning out budgets or communities.

How we work best together

Think of us as an extension of your team. We amplify your impact through data-driven digital growth and modern automation – so your care and craft scale.

Dedicated account strategist
Specialists across paid, search, lifecycle, CRO, data, and creative
Clear reporting and decisions grounded in clean tracking

What we bring to the table(top)

Battle-tested growth veterans, built for sustainable scale

Cultural differences

Each market has a unique cultural and historical heritage that impacts the message and structure of marketing campaigns.

New languages

Marketing in a new language needs more than translation to succeed. Content needs localization to resonate.

Different tactics

Performance of different marketing tactics varies wildly between markets. Experience and insights significantly increase chances of success.

Team resources

Without a local team on the ground, your internal team resources can be stretched thin, and time zone differences compound the issue.

How we work best together

Empowering your expertise with battle-tested growth strategies

Think of us as an extension of your team—dedicated partners working shoulder-to-shoulder to build meaningful connections, drive engagement, and bring more players, painters, and sculptors into the hobby we love.

Our role is to amplify your impact through strategic, data-driven digital growth, utilizing cutting-edge automation and AI. We bring the tools and expertise needed to expand your reach and strengthen those bonds, generating increased revenue and growth as a result.

Together, we’ll build on your hard work, care, and attention to engineer growth that’s both sustained and meaningful.

Reliable Partners

What you can expect from the Miniheim Team

Dedicated account manager for each account

Your account manager will be a growth marketing strategist with relevant market expertise, and responsible for the success of your marketing projects with Longship.

Local experts in the US and EU

Your marketing strategist works closely with our team of experts in paid search, paid social, email, automation, website, conversion rate optimization, data analysis, and creative design to drive results.

Clear and concise reporting

We’ll provide the insights you need to understand and scale results, make better marketing investment decisions, and calculate the return on your marketing spend.

At Miniheim, we’re used to achieving results by working smarter. We know what it’s like to work with minimal resources, navigating constraints while driving growth.

We draw upon decades of high-growth tech experience to set you up for scalable, sustainable success. By implementing comprehensive tracking systems and automated workflows, combined with AI-driven capabilities, we ensure every tactic aligns for growth at scale.

With a focus on flexible, long-term strategies, Miniheim’s approach equips your wargaming brand to expand smoothly and effectively, preparing you to make a lasting impact in the community.

Building for scale

Processes and strategies to engineer lasting success

The battle-tested tactics we advocate for

Growth-marketing techniques taken from decades in the trenches of the startup technology industry, transported to the tabletop, miniatures and RPG space.

ICP & Segmentation

Define who you’re for and who buys again.

Focus spend where conversion and retention are strongest.

Customer Journeys

Map discovery → first build/play → repeat → community.

Remove friction and spotlight “aha” moments.

Pricing, Packaging & Offers

Tiers, bundles, and seasonal value stacks that nudge natural upgrades while protecting margin.

Go-to-Market Playbooks

Preheat → drop → sustain.

Repeatable launch cadences across creators, retail, and events.

Digital Mix: SEO, Social & Paid

AI-augmented content + solid search + calibrated paid to grow reach of human creativity with sane payback.

Win-Back & Reactivation

Spot stalled cohorts early.

Trigger helpful content, invites, or offers tied to releases.

Data Tracking & Analysis

Clean tagging, trustworthy dashboards, and test design (A/B, geo-lift) so decisions ride signal.

AI-Powered Automation

Automate the mundane – content ops, lifecycle, reporting – to free time for creative explosions.

Let's grow the hobby together

We partner with businesses that want to expand the community. Let’s work side-by-side to bring more players, painters, and creators into the fold.